Transcoding templates define the format, quality and watermark setting to use when converting (transcoding) an original video into a conversion. These calls are used to create, list, edit and delete transcoding templates.


Templates are applied by the transcoder every time a new conversion is created.

Due to the computational intensity of these jobs, it takes a while before a conversion is created. As a rule of thumb, take 1 minute of processing time for every minute duration of the original.

Supported output formats

Our transcoder can create conversions in four widely used formats. The majority our transcoding jobs use the H.264 format, which has emerged as the market leading codec. It is being used from cell phones and iPods to online distribution and streaming to Blu-Ray high definition videos.

MP4 Video

The default transcoding templates for new accounts use the MP4 format. It offers excellent quality, plus great compatibility across devices. For example, these devices are able to play our MP4 videos:

  • Desktop browsers, either using HTML5 or plugins like Adobe Flash, Microsoft Silverlight or Apple Quicktime.
  • Mobile devices running iOS, Android, Windows Phone or BlackBerry OS.
  • Settop systems like Boxee, Apple TV, XBox 360, PlayStation 3, Google TV and Roku.

The MP4 format uses AAC as the audio codec and H264 as the video codec. We use the H264 Baseline profile to maximize device support.

AAC Audio

AAC is the audio-only version of our H.264 format. Use it to either encode and stream audio content, or encode and stream audio-only versions of video content. AAC is widely supported amongst web browsers, mobile phones, MP3 players and podcasting software.


The last template format is rather a placeholder for people who want to stream their original videos without our transcoder touching them. When this template is applied to a video, our transcoder merely copies it to our CDN.

In order to successfully stream your original videos through our servers, make sure you only use The MP4 file format, with AAC audio and H.264 video. Additionally, there’s a number of common sense requirements yo should keep in mind:

  • Use standard dimensions (180p to 1080p or 2160p for 4K) and bitrates (200kbps to 5,000kbps for up to HD and 15,000kbps - 20,000kbps for 4K in H.264).
  • Use keyframe intervals in the range of 1, 2, or 4 seconds. JW Platform players can only seek to keyframes, so large keyframe intervals will result in poor seeking results.

MP3 Audio

MP3 is the industry standard for digital audio with support in nearly every device in existence. When applied to a video, the MP3 format indeed only extracts and converts its audio stream. The MP3 audio format is excellent if you have speech-heavy content (e.g. interviews or lectures) that should be distributed as podcasts.