Analytics System Integrations

By default, JW Player tracks only playback data with Google Analytics as an integrated solution. However, there are many more potential analytics services that can be used with our API. Provided that your analytics service is capable of sending this information via Javascript, all API events can hypothetically be tracked and measured.

Listening for Events

A full introduction to our player's API can be found on our API Introduction page. In a nutshell, JW Player's API is capable of listening for specific changes, either initiated by user or by API, and then returning information about its use. A very basic example of detecting when a user initiates a mute would be:

jwplayer().on('mute',function(){
    //I would fire my mute tracker here!
    //What happens here would be dependent on your analytics product!
});

‚ÄčFor a full list of trackable player events grouped by category, please visit our API reference page.

Sending Events With Google Analytics

Now that you're able to determine that an event occurred on a page, a ping will need to be sent to an analytics platform for tracking. If your analytics platform of choice is Google Analytics, you'll need to initiate a send event. As mentioned in our previous article here, you'll need to make sure that you are implementing the new analytics.js on your page, rather than the older ga.js.

Let's assume that we have a single player on a page. If I would like track with our Google Analytics account when an error has occurred with our player (and the error itself), we can use the following code:

jwplayer().on('error', function(event) {
ga('send', 'event', 'JW Player Events', 'Errors', event.message);
});

Once triggering an error state, we are able to check into our Google Analytics page and see our tracked event(Under realtime events). In this case, Errors will populate in the JW Player Events category, and the error itself will be listed under Actions. The exact error message will be listed under the Label section.

More information about tracking events with the above code can be found here in Google's own analytics documentation.

Sending Events With comScore

Much like a custom GA implementation, if you are utilizing comScore analytics, it is possible to create a setup similar to the above. The below table shows comScore events and their JW Player API equivalents:

Comscore Event JW Player API Event
StreamSenseEventType.BUFFER on('buffer');
StreamSenseEventType.PAUSE on('pause');
StreamSenseEventType.PLAY on('play');
StreamSenseEventType.END on('complete');
Fullscreen State getFullscreen();
Volume getVolume();
Media Position getPosition();
Video Source getPlaylistItem().file
Current Bitrate getQualityLevels()[getCurrentQuality()].bitrate

Sending Events With Adobe Site Catalyst

As of JW7, integrated Site Catalyst support has been removed. Events can still be tracked using the JW Player API and Site Catalyst's event tracking pings. Further information can be found on Adobe's site:

Again, the same API events listed above for other implementations can be utilized to send these SiteCatalyst measurement pings as well. The below table shows which JW Player events may correlate with their SiteCatalyst counterparts. Please note that some additional logic may need to be put in place to properly send the correct context for these events.

SiteCatalyst Event JW Player API Event
s.Media.stop on('pause');
s.Media.stop on('buffer');
s.Media.stop on('idle');
s.Media.close on('complete');
s.Media.play on('play');
s.Media.open getPlaylist()[getPlaylistIndex()].information