Overview and requirements to monetize content in a web player.

JW Player's advertising features help you to monetize your content with video ads while keeping your viewers engaged. JW Player supports standard ad types (VAST, VPAID, VMAP), accommodates third-party technologies (Google IMA SDK, FreeWheel SDK), and supports any ad server that returns the previously-mentioned ad types. You can customize your viewers' ad experiences with ad rules, ad breaks, and localized player messaging. And with Player Bidding, you can improve the yield from programmatic providers.



To monetize your content with advertising, you must have a JW Player Business or Enterprise license. Please contact our team to upgrade your account.


To begin running advertising through your JW Player, you need the items in the following table.

An embedded JW PlayerA JW Player with content

If you have not already embedded a player or need to embed a new player, review Add a web player to a site.
JW Player Business or Enterprise licenseAccount plan that enables access to advanced video player features like advertising

Upgrade to a Business or Enterprise license if you would like to access JW Player's advertising features.
An ad tagURL of the ad tag for VAST and IMA plugins, or a string placeholder for FreeWheel

The ad tag should be an active tag generated from an advertising platform in a supported ad format.

With the items in the table, you can start to monetize your content.

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