Video Player Bidding overview

Connect your digital video inventory directly to advertising demand sources, increasing competition for your inventory to boost your ad yield.

Video Player Bidding (VPB) connects your digital video inventory directly to advertising demand sources, increasing competition for your inventory to boost your ad yield.

When you implement VPB, JW Player manages the following aspects on your behalf:

  • Functionality improvements that leverage Prebid.js
  • Ad partner code management
  • Proprietary product maintenance and improvements



Requirements

Item Description
Ad partner IDs You will need the correct combination of Publisher ID, Section ID, or Channel ID for each ad partner that you include in your VPB implementation.

JW Player has partnered with the following ad partners:

   • JW Boost powered by: The MediaGrid
   • EMX
   • IndexExchange
   • PubMatic
   • SpotX
   • Telaria

If you do not have an existing relationship with any of these partners, your JW Player representative can introduce you to one of our partners.
Ads.txt You need to add the appropriate entries for your ad partners to your Authorized Digital Sellers text file.
Google Ad Manager (GAM) line items If you manage your line items via GAM, reach out to your JW Player representative. Our JW Yield Operations team can generate the necessary line items on your behalf.
JW Player permissions You must have Video Player Bidding enabled for your account and one of the following licenses:

   • Enterprise
   • Developer
JW Player 8.13.6+ VPB functionality is supported only from JW Player 8.13.6.
IAB Europe Transparency and Consent Framework (GDPR only) If you need to send GDPR consent through your bids, be sure to implement the IAB Europe Transparency and Consent Framework.



Implementation use cases

Video Player Bidding is uniquely developed to support several implementation use cases. The following sections provide brief explanations of each new VPB implementation and VPB with an existing Prebid implementation use case.

New implementation

Use case Description
Using VPB only
                            
JW Player manages the following implementation aspects on your behalf:

   • Functionality improvements that leverage prebid.js
   • Partner integration
   • Product maintenance

VPB allows you to choose between several mediation layer options. When you choose a mediation option, you are choosing how the bid auction occurs. Each mediation option is explained below:

   • JW Player: (IMA, VAST) An auction is conducted by the player. If a winner is selected, the winner's ad is called. If no winner is selected, the fallback tag is called.

   • SpotX as Primary Adserver: (VAST) No auction is conducted by the player. The player asks SpotX for a bid and calls the returned ad response regardless of price.

   • Google Ad Manager: (IMA) No auction is conducted by the player. All bids are sent to Google Ad Manager (formerly known as DFP) and rendered as line items that compete against other line items. GAM serves the winning line item.

   • JW Player + GAM: (IMA) An initial auction is conducted by the player. If a winner is selected, the winner's ad is called. If no winner is selected, the fallback tag is called. If no winner is selected for any reason, all valid bids are sent to GAM where the bid values are rendered as line items to compete against other line items. GAM serves the winning line item.


Existing Video Prebid.js implementations

Use case Description
Using only JW Player partners If you have an existing video header bidding implementation that has been configured solely with existing JW Player partners, we suggest migrating to VPB.
Using a mix of JW Player partners and non-partners If you have a mix of JW Player partners and non-partners, you should do the following:

Use a VPB implementation for ad partners who are also JW Player partners.

• Tell your JW Player representative about your other ad partners. JW Player will work with you to integrate them into VPB. While the integration is being developed, you can implement VPB alongside an existing Video Prebid.js implementation that contains JW Player non-partners.
Using JW Player non-partners If you have a relationship with only ad partners which are not JW Player ad partner, you should do the following:

• Tell your JW Player representative about your other ad partners. JW Player will work with you to integrate them into VPB. While the integration is being developed, you can implement VPB alongside an existing Video Prebid.js implementation that contains JW Player non-partners.


Updated 2 months ago



Video Player Bidding overview


Connect your digital video inventory directly to advertising demand sources, increasing competition for your inventory to boost your ad yield.

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