Ad formats reference

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Please note, this document describes the advertising clients, formats, and servers that are only supported in the Enterprise edition of JWP. For inquiries related to creating or upgrading to an Enterprise account, please submit your contact information here.

Ad Clients

JWP supports the industry-standard ad clients listed in the following table.

AD CLIENT	DESCRIPTION
VAST/VPAID	Ads served by a VAST-compliant video ad server. This is the default and most widely used method. For a sampling of these servers, please see the Supported Ad Servers section below.
Google IMA	Google's Interactive Media Ads (IMA) SDK version 3 provides support for serving ads via Google's proprietary platforms along with other third-party ad servers.
VMAP	VAST or Google IMA Ads served by a VAST-compliant video ad server can be scheduled throughout video playback in a VMAP tag. See Scheduling Ads with VMAP.
Freewheel	FreeWheel's HTML5 Ad Manager SDK provides support for serving ads via FreeWheel's proprietary ad server via configuration in their MRM Platform. Serving ads via FreeWheel requires an existing relationship with FreeWheel and is largely separate in implementation from VAST/IMA.

Support Ad Standards

A single JWP setup is capable of delivering ads across desktop browsers and mobile devices (iOS/Android). In particular, we support the following standards:

CLIENT	HTML5
VAST	• VAST 4.0 8.0.0+ The player can play VAST 4.1 XML. However, the player but does not support all VAST 4.1 features. Currently, VAST 4.1 XML is treated like VAST 4.0 XML. • VAST 3.0 + VPAID 2.0 < 8.0.0
Google IMA	IMA version 3
FreeWheel	JS SDK

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Video ads work on all Supported Browsers and platforms (desktop, mobile, OTT), provided that they have a compatible media creative. If a video ad is played in fullscreen, it will not be clickable.

## Supported Ad Creatives

FORMAT	HTML5 MODE
Ad Pods	MP4, MOV, WEBM, VPAID (JS) MP3, AAC
Companions	GIF, JPG, PNG, HTML, IFRAME
Linear	MP4, MOV, WEBM, VPAID(JS), MP3, AAC, HLS
Non-linear	VPAID (JS), GIF, JPG, PNG
Skippable Linear	MP4, MOV, WEBM, VPAID (JS),MP3, AAC, HLS

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Support for creative types also depends upon the device's HTML5 capabilities. Generally, a .mp4 file work everywhere. A .webm file only works in Firefox/Chrome.

For IMA, all creatives served by the DFP server are supported. See the IMA SDK Documentation for more info.

For FreeWheel, only creatives supported by FreeWheel's SDK can be displayed by the player.

Supported Ad Servers

Our generic VAST ad client works with any ad server that complies with the IAB's VAST spec. Below is a non-exhaustive list of ad servers our customers have used in the past or present.


24/7 Real Media	Adap.tv/ONE By AOL	AdForm	AdJuggler
Adman	Adotube	Adrise	AerServ
Brightroll	Emediate	Google Ad Manager	Innovid
Mov.ad	Oasis	OpenX	Revive
Sizmek	Smart Ad Server	Smartclip	SpotXchange
SpringServe	Videology	VideoPlaza	YuMe
Zedo	Zoom.in

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As with all cross-origin files, Cross-Domain File Loading must be taken into account for HTML5 (CORS). Make sure to check this if you intend to serve ads between domains.

For IMA, Google Ad Manager (GAM), Ad Exchange for Video, the AdSense for Video (AFV) network, along with third-party ad servers are supported. See the IMA SDK Documentation for more info.

For FreeWheel, only FreeWheel's proprietary ad server is supported.

Ad Client Comparison

The following table lists functions supported by each ad client.

FUNCTION	VAST	GOOGLE IMA	FREEWHEEL
Ad Scheduling via Player Setup	YES	YES	YES
Ad Tag Variables	YES	YES Limited to IMA-compatible variables	N/A
Ad Tag Waterfalling	YES	NO	N/A
Companion Ads	YES	YES	YES
Configurable Ad Skipping	YES	NO	YES
Google IMA Ad Rules	NO	YES	N/A
JWP Ads API	YES	YES	YES
Non-linear Advertisements	YES	YES	YES
Per-Playlist Item Schedule	YES	YES	YES
VAST 3 Ad Pods	YES	YES	N/A
VMAP Ad Schedule	YES	YES	N/A