Get started with Strategy Rules

Strategy Rules enables you to tailor on-site video experiences in real time using visit and page data.

By leveraging Strategy Rules, you gain the following benefits:

Make strategy changes in your JWP dashboard that update the video experience across multiple sites without additional developer resources
Deploy with minimal code
Create different experiences for different viewers based on visit and page contexts, such as geography and custom values
Boost the effectiveness of on-page video placements to enhance user engagement and conversions.
Exercise granular control over advertising to maximize revenue potential

Set up a Strategy Rule

Use the following steps to define a Strategy Rule:

Create a strategy.
On the Placements page, click the name of the placement. The placement details page appears.
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If the desired placement does not exist, you can create a new placement.
Under Link a Strategy, choose a strategy from the Linked Strategy dropdown menu. This associates the placement with the strategy.
Click Save.

FAQs

Can a strategy be linked to more than one placement?

Yes.

How can a strategy be unlinked from a placement?

On the Placements page, click the name of the placement. The placement details page appears.
Under Link a Strategy, click Unlink Strategy next to the selected strategy.

You will need to associate another strategy. Without an associated strategy, this placement will be disabled (Not Deliverable) and render an empty <div> on all pages where it is deployed. If a different deliverable placement exists on one of those pages, that placement will still work.

How quickly will end users notice any changes made to a strategy?

Because strategies are cached, it may take up to one hour for changes made to a strategy to become visible to end users.